Instant Coffee 200g – Douwe Egberts Pure Gold

Douwe Egberts Pure Gold Instant Coffee is a premium instant coffee suited to hotel rooms, guesthouses, office kitchens, and any hospitality setting where a quality cup needs to be delivered quickly and without equipment. Pure Gold is one of the most recognised instant coffee brands globally, offering a smooth, well-rounded flavour that performs consistently across different water temperatures. Available in 200g jars. VDP is the authorised national distributor for Douwe Egberts Professional in South Africa. Wholesale pricing available for registered trade accounts.

Instant Coffee for hotels, guesthouses and office kitchens

Instant Coffee is a premium instant coffee for settings where a quality cup needs to land quickly and without a barista. Hotel rooms, guesthouses, office kitchens, boardrooms, conference setups. The 200g jar yields around 100 cups at 2g per serving; the 400g jar doubles that. Refill sachets reduce packaging waste and per-cup cost when you have your own jars in service.

Frequently asked questions

What setting is Pure Gold suited to?
Anywhere you need a recognisable, smooth instant coffee without equipment, hospitality rooms, offices, conference setups, catering. Pure Gold is the same brand and quality positioning globally, which guests recognise.

How many cups per 200g jar?
Around 100 cups at 2g per serving. At trade pricing of R181 excl VAT per jar, that works out to R1.81 per cup. The refill sachet at the same price gives you the same yield without the packaging.

Sachet vs jar, when does each make sense?
Use jars for in-room service where staff manage refills. Use sachets (sold separately under the Continental Room line) for hotel rooms where each room gets sealed single servings, or for offices that want to avoid shared-jar handling.

VDP Beverage Solutions is the authorised national distributor for Douwe Egberts Professional in South Africa. Browse the Coffee range or all Douwe Egberts Coffee products. Wholesale pricing available for registered trade accounts across South Africa.